Chief Executive Officer, Society of Product Licensors SPLICE (with 70+ Member companies, 500+ Global Brands, 400+ Key Decision Makers, SPLiCE Members generate over 50% of global sales revenue of licensed merchandise) – KEY NOTE SPEAKER

Professional Focus

As co-founder and CEO of SPLiCE, it’s important to me that we make a difference every day as a Licensors Think-Tank. Our focus is to share best practices within an academic platform. Our organizational vision is to continuously improve brand licensing. With over 70 Member companies in our community, we benchmark to continue the learning conversation. We span +50 cross-functional industries from business, media, nonprofit, academic, and government.

With great passion, I lead collaborative benchmark exercises for business efficiency. Studies encompass brand equity awareness, social accountability, environmental sustainability, anti-counterfeiting, product regulatory compliance, social media impact, royalty management, and legal best practices since 2004. Thought Leadership tools created from benchmarking include scorecards, playbooks, project planning tools, and organizational matrices.

Today, I continue to optimize benchmark collaboration through Design Thinking. Since 2003, it has enabled me to facilitate energetic conversations that impact brand licensing globally, which enhances education and heightens awareness with a 360-lens. Making a difference, matters.